In a market saturated with health and wellness promises, few products have made as much impact — or held true to their vision — as VITA24 Vitamin Booster. Developed during the height of the COVID-19 pandemic, this proudly South African innovation is rewriting the playbook for convenient, effective daily nutrition. And now, as it takes centre stage as the official sponsor of the 20th Annual Urban Music Awards and a featured exhibitor at the South Africa Trade & Consumer Expo at Heartfelt Arena this May, VITA24 is not just boosting immune systems — it’s boosting South African culture too.
Born from Necessity, Refined with Science
The story of VITA24 is rooted in a simple observation: during the pandemic, everywhere we looked — from TV screens to Instagram reels — people were being encouraged to stock up on immune-boosting vitamins. Vitamin C, B6, D3, and Zinc were the headliners. But walk into a store, and you’d quickly discover that a single product offering all these benefits was nowhere to be found.
This gap in the market sparked the inception of VITA24. Its developers didn’t just aim to mix a cocktail of essential vitamins; they sought to create a daily health solution that was convenient, affordable, and effective. Through testing and formulation, they discovered a fascinating quirk: Zinc and Vitamin C didn’t play well together in the same formulation. Rather than compromise the integrity of the product, they swapped out Zinc for another powerhouse mineral: Magnesium — a nutrient known for its role in muscle and nerve function, and one that blended seamlessly with the other key vitamins.
The result? A no-fuss, all-in-one daily booster packed with full doses of Vitamin C, B6, D3, and Magnesium, bottled and ready to go.
From Local Vision to Global Expansion
Since its launch on August 1st, 2021, VITA24 has proven that a homegrown idea can thrive in a competitive market — and not just survive, but dominate.
Today, the brand boasts monthly sales of over 500,000 bottles, with projections to hit the 1 million bottle milestone by December 2025. This is no small feat in an industry where trust, consistency, and efficacy are the holy trinity. And with only three and a half years on the shelves, this kind of traction is nothing short of remarkable.
VITA24’s credibility is underscored by its manufacturing facility’s ISO22000 certification, alongside accreditations from SAHPRA, HALAL, and KOSHER bodies. Its reach already spans 9 of the SADC countries, but global ambition doesn’t stop there. After a rigorous 16-month accreditation process, VITA24 is now ready to launch in Dubai and Saudi Arabia, solidifying its Middle Eastern presence. The product has also secured FDA and KBS accreditation, paving the way for future exports into the USA and Kenya, while accreditation for Canada is currently under review.
In a sea of health drinks and supplement gimmicks, VITA24 is setting itself apart with a commitment to transparency, quality, and above all — consumer health.
Aligning Wellness with Culture
This year, VITA24 isn’t just building brand awareness through traditional retail and distribution channels. The brand is making a strategic pivot into lifestyle and culture, aligning itself with key moments that matter to South Africans.
On May 3rd, VITA24 will showcase its range at the South Africa Trade & Consumer Expo at Heartfelt Arena, a prime opportunity to connect directly with consumers and retailers alike. It’s a fitting stage for a brand that thrives on direct impact — face-to-face engagement is the ultimate endorsement for a product built on trust.
But perhaps the most exciting partnership is its role as the official sponsor of the 20th Annual Urban Music Awards taking place on May 4th, also at Heartfelt Arena. This iconic event celebrates the best in South African music talent — a perfect alignment for a brand that embodies energy, vitality, and homegrown excellence.
““We’re proud to support the 20th Anniversary of the Urban Music Awards, celebrating African excellence in music, culture, and creativity. It’s an honor for Vita24 Premium vitamin booster to be part of this iconic milestone event. Sugar free vitamin booster flavours you can feel !!!” – Costa Hambakis, Director of VITA24.
The Future Is Healthy — and Bright
As VITA24 continues to grow, both locally and internationally, its core mission remains unchanged: to make daily health easy, accessible, and affordable. Its unique formulation isn’t just a marketing gimmick — it’s the result of thoughtful development and scientific discipline, designed for real people with real lives.
In a world where the wellness industry can often feel overwhelming, VITA24 offers something refreshingly simple: a daily boost you can trust, in a bottle you can grab and go.
So whether you’re a wellness enthusiast, a music lover heading to the Urban Music Awards, or a curious consumer visiting the Trade & Consumer Expo, keep an eye out for the bright bottle with big benefits. VITA24 isn’t just a drink — it’s a daily dose of confidence, energy, and proudly South African innovation.
