There’s something distinct about Scandinavian design. It’s subtle, intentional, effortlessly stylish. That same philosophy runs through Rekorderlig, the Swedish cider that’s carving out a space for itself in South Africa—not just on shelves, but at the heart of the country’s cultural conversations.
This year, Rekorderlig steps onto the red carpet as the official cider sponsor of the 3rd Annual National Film & TV Awards, taking place on the 8th of November at the iconic Opera Theatre in Pretoria. And while the spotlight may be on South Africa’s most talented filmmakers and television creators, guests will be toasting their success with something just as thoughtfully crafted: Rekorderlig’s beautifully balanced, fruit-forward ciders.
But this isn’t simply a product placement. It’s a meeting of values—craft, innovation, and a commitment to quality—between a brand and an industry that both believe in the power of great storytelling.
From Vimmerby to the World
The Rekorderlig story begins far from the buzz of red carpets—in Vimmerby, a small Swedish town known more for its forests and folklore than for fanfare. It’s here, nearly 30 years ago, that a fourth-generation family brewery set out to create a cider that reflected a new kind of Swedish identity: modern, open, and forward-thinking.
“Rekorderlig” translates to “trustworthy” and “honest” in Swedish—a bold choice for a name, but fitting. The brand was never about gimmicks. It was about balance—between sweetness and subtlety, tradition and experimentation.
Using pure spring water sourced locally in Vimmerby and combining it with fruit combinations both classic and unexpected, Rekorderlig has quietly built a loyal global following. It’s not loud. It doesn’t need to be. It’s cider for those who appreciate nuance.
The Cider for the Cultured Crowd
Rekorderlig’s alignment with the National Film & TV Awards isn’t random. It reflects a shift in how South African consumers—especially urban, creative professionals—engage with alcohol brands. Flavour is important, yes, but so is story. So is purpose.
Rekorderlig brings something to the table that goes beyond taste: a Scandinavian sensibility, a commitment to sustainability, and a brand ethos that mirrors the creative industries it now finds itself celebrating.
Each bottle is made with environmentally conscious practices. Every ingredient is selected for quality. And every flavour is designed with a particular experience in mind.
In a market flooded with loud branding and trend-hopping, Rekorderlig’s quiet confidence feels… refreshing.
More Than a Drink—A Cultural Marker
The National Film & TV Awards is more than just a glitzy night out—it’s a moment to reflect on the power of visual storytelling, to celebrate progress in the industry, and to honour the individuals shaping the future of South African film and television.
For Rekorderlig, it’s the perfect setting to showcase itself with a raised glass.
As the cameras flash and acceptance speeches unfold, Rekorderlig will be present in the hands of the country’s cultural tastemakers. It’s a subtle reminder that great taste doesn’t need to shout. It just needs to be authentic.
And in that regard, Rekorderlig fits right in.
