Tempest Car Hire, one of South Africa’s most trusted and enduring mobility brands, has officially announced its sponsorship of the prestigious National Film and TV Awards (NFTA) South Africa—a partnership that underscores the company’s deep-rooted commitment to local excellence and creative storytelling.
For over two decades, Tempest Car Hire has helped South Africans move freely—offering reliable, affordable, and accessible car rental solutions across the country. Now, the company is joining another kind of journey: the one told through film and television.
“Tempest Car Hire is thrilled to announce its official sponsorship of the National Film and TV Awards (NFTA) South Africa, a momentous partnership that reflects our deep pride in being a homegrown South African brand and our unwavering support for the creative industry.”
The National Film and TV Awards are a landmark celebration of South Africa’s creative landscape, honouring the actors, directors, producers, writers, and behind-the-scenes professionals who bring the country’s stories to life. Recognised both locally and internationally, the NFTAs have grown into a powerful platform for acknowledging not only star power but also the cultural influence and economic value of the entertainment sector.
For Tempest, the alignment is both strategic and symbolic.
“Sponsoring this esteemed event represents more than just a marketing partnership for Tempest, it’s a celebration of South African identity and creativity. As a brand that understands the value of home-grown talent and hard work, we’re proud to stand behind the organisation that honours the stars, visionaries, and teams who work tirelessly to elevate South African film and television.”
More than ever before, South Africa’s entertainment industry is undergoing a transformative era of expansion. With growing global recognition, increasing production standards, and a rising appetite for authentic African narratives, the sector has become a symbol of national pride and international relevance.
Tempest Car Hire recognises the film and television space as not just a platform for entertainment, but as a critical driver of job creation, tourism, and creative entrepreneurship.
“At Tempest Car Hire, we see the film and TV industry as more than just entertainment, it’s an engine of opportunity, job creation, and national pride. Our decision to support the NFTA stems from our deep belief in the importance of fostering this creative ecosystem and being part of a movement that showcases the very best South Africa has to offer.”
By stepping into the spotlight with the NFTAs, Tempest is lending more than its name—it’s bringing its values. Known for dependable service, customer-focused experiences, and nationwide accessibility, the brand has built its reputation on trust. Now, it’s using that platform to amplify a shared vision: telling South African stories to the world.
“Tempest Car Hire’s involvement with the NFTA is not just a sponsorship, it’s a natural alignment of values. We’ve built our brand on offering car rental that is affordable, reliable, provides excellent service, and accessibility.”
Tempest’s commitment goes far beyond branding and visibility. The company is embracing this partnership as an opportunity to contribute actively to the entertainment ecosystem. Whether it’s supporting cast and crew with transport logistics, creating behind-the-scenes campaign moments, or engaging directly with fans through creative activations, Tempest aims to participate meaningfully in the cultural moment.
“We’re excited to offer our support not only as a brand, but as fans, as community members, and as fellow South Africans. It’s about championing diversity, creativity, and originality. And it’s about making sure South African stories are not only told, but heard around the world.”
Indeed, one of the most exciting elements of this partnership is the chance to connect more personally with audiences who share a passion for local storytelling. As South Africans continue to show growing support for homegrown entertainment—from soapies and docuseries to feature films and global co-productions—Tempest’s sponsorship speaks directly to a national spirit of pride and unity.
As anticipation builds for the next edition of the NFTAs, Tempest Car Hire is already looking ahead with optimism. The brand sees this as the beginning of a long-term relationship—one that evolves alongside the creative sector and adapts to the ever-changing landscape of entertainment in the country.
“As we gear up for the next NFTA event, we at Tempest Car Hire are more inspired than ever. We see this as the beginning of a long and rewarding partnership, one that supports the industry’s vision, honours its past, and fuels its promising future.”
South Africa is a country full of stories worth telling. And with the support of brands like Tempest Car Hire, those stories are more mobile, visible, and accessible than ever before.
For business enquiries or more information, visit www.tempestcarhire.co.za, call +27 (0)11 479 4000, or email: info@tempestcarhire.co.za.
Tempest Car Hire is proudly South African—and a proud sponsor of the National Film and TV Awards South Africa.
