In a world where wellness has become the new luxury, one South African brand is redefining what premium hydration means.
REVIVE isn’t just another functional drink it’s a lifestyle statement. Fusing science with sophistication, this home-grown wellness brand is positioning itself as a leader in performance hydration, both in South Africa and on the global stage.
With its sponsorship of the 3rd Annual National Film & TV Awards (NFTA), REVIVE steps confidently into the entertainment spotlight fueling creativity, endurance, and excellence from behind the scenes to the red carpet.
In this exclusive conversation, Mark Myerson, CEO of REVIVE, shares how the brand’s South African roots, wellness ethos, and forward-thinking innovation are transforming hydration into high culture.
“South Africans are fueled by resilience. Every sachet of REVIVE carries that DNA.”
— Mark Myerson, CEO, REVIVE
REVIVE has rapidly become a recognizable wellness symbol. How has the South African identity shaped your brand’s global ambitions?
Our signature ingredient, Oryx Desert Salt, is deeply rooted in our southern African heritage. It’s both a reflection of our roots and a showcase of what our continent has to offer.
South African brands don’t usually play on a global stage. But we have a unique advantage our market is small yet diverse, allowing us to explore and experiment. Despite the challenges, we embrace every hurdle because, as South Africans, we are fueled by resilience.
REVIVE is determined to succeed internationally because we come from a place where success is earned, not assumed. Every sachet of REVIVE carries that DNA. We’re proud to take our product, crafted in South Africa, to the rest of the world.
“Premium wellness” is a phrase we hear often. What does it truly mean in the context of REVIVE’s philosophy?
At our core, we are a health brand. Every decision we make revolves around wellness. We design with quality in mind because we’re passionate about creating the best possible product, using high-end ingredients to deliver a truly premium hydration experience.
In an increasingly crowded hydration market, what’s the single differentiator that defines REVIVE’s value proposition?
Our difference starts with the Kalahari salt, the foundation of our formula but it doesn’t end there.
We’ve crafted the perfect formula for clean, healthy hydration. With no sugar, no carbs, and no calories, our daily electrolyte is designed for everyone. Whether you’re training for a marathon or walking the red carpet, REVIVE is redefining what hydration looks and feels like.
“Hydration is at the heart of performance—it fuels focus, recovery, and resilience.”
How are you balancing premium branding with your commitment to ingredient transparency and sustainability?
Transparency and sustainability aren’t afterthoughts—they’re at the centre of everything we do, from ingredient sourcing to packaging.
Our Kalahari salt is responsibly and sustainably sourced through our partnership with Oryx Desert Salt. We’re proud to use a high-quality, local salt and to share that story openly.
Packaging innovation is ongoing. Our sachet boxes are recyclable, and we’re exploring ways to eliminate single-use plastic. As a health brand, we’re committed to publishing independent certification reports on our ingredients to ensure full consumer trust.
How do you see REVIVE’s presence at the NFTA reinforcing your brand narrative around creativity, vitality, and endurance?
There’s no such thing as performance without wellness. Whether you’re on stage, behind the camera, or building a set, your body and mind are your greatest assets.
Hydration fuels focus, recovery, and endurance. Our presence at the NFTA celebrates that intersection of health, creativity, and excellence that defines both the entertainment industry and our brand.
Entertainment is built on energy and long hours. How is REVIVE innovating to meet the wellness needs of talent and production teams alike?
REVIVE has become an indispensable part of focus and stamina in performance-driven environments. Our product is scientifically formulated to give you what you need without the things you don’t.
We prioritise the optimal balance of minerals to sustain energy through long hours on set. No sugar, no additives, no colourants—just clean hydration.
Good hydration stabilises energy levels, prevents blood sugar spikes, and ensures cognitive clarity. It’s essential for everyone in entertainment—from actors to crew.
Water alone doesn’t hydrate you; electrolytes do. We’ve made them clean, efficient, and delicious.
As a South African brand with international potential, what challenges have you faced scaling up while maintaining authenticity?
Our local market is small, and achieving economies of scale is a constant challenge. Logistics and regulatory compliance vary between countries, requiring adaptation for each export market.
But South Africa is built on creativity, resilience, and entrepreneurship. Those same qualities define our suppliers and partners. Aligning our values with theirs has been pivotal to our success.
“We’re careful about growth. If it doesn’t align with our purpose, we don’t pursue it.”
Innovation drives your growth. Can you share an upcoming product or strategy that takes REVIVE into a lifestyle space beyond hydration?
We’re intentional about growth and product extension. The wellness market is expanding rapidly, but not all opportunities align with our mission.
Our focus remains on clean, healthy hydration, and we believe less is more. That said, we have exciting plans that extend our wellness philosophy into lifestyle applications but for now, those details remain under wraps.
How important is storytelling and content creation to the way REVIVE connects with today’s wellness-minded consumer?
It’s everything. Today’s consumer is informed, discerning, and short on time. To connect, a brand must be authentic, educational, and inspiring.
We see content as education through storytelling turning science into something people can relate to. It’s not just information; it’s inspiration. And like all good stories, ours continues to evolve.
Looking ahead, what role do you envision REVIVE playing in shaping the global conversation around health, luxury, and entertainment?
As REVIVE aligns with the NFTA, we’re redefining hydration as more than functional it’s becoming a symbol of performance, prestige, and purpose.
We aim to champion a new standard of wellness: one where health isn’t a luxury, but an accessible, daily habit.
Our REPOWR brand is expanding in the UK, and we’ve signed exciting new partnerships across the UAE and GCC. Revive Zimbabwe is thriving, Namibia is growing, and Mauritius is next. By next year’s awards, REVIVE and REPOWR will be firmly on the world map representing a uniquely South African version of hydration for the global wellness consumer.
Final Word
REVIVE’s rise reflects South Africa’s broader creative and wellness renaissance. By merging performance with purity, the brand proves that the future of hydration isn’t just about what’s in the bottle, it’s about the culture it represents.
