This November, a burst of colour, creativity, and unmistakable freshness arrives on South Africa’s entertainment stage. Mentos, one of the world’s most iconic confectionery brands, is officially partnering with the 3rd Annual National Film & TV Awards (NFTA 2025)—taking place on 22 November at the State Theatre in Pretoria.
In a year where South Africa continues to make bold strides in global film and television, Mentos steps into the spotlight as the proud sponsor of the Outstanding Performance Award, a category dedicated to celebrating exceptional on-screen talent.
A Brand That Understands Joy, Creativity, and Connection
For generations, Mentos has been synonymous with playfulness, flavour, and instant feel-good energy. From mint classics to fruity favourites, the brand’s signature freshness has become part of everyday moments—moments that bring people together, spark laughter, and create memories.
This spirit aligns seamlessly with the National Film & TV Awards, produced by Republic Africa, which honours the creative voices shaping South Africa’s cultural identity. The awards celebrate actors, filmmakers, producers, digital creators, and behind-the-scenes visionaries whose craft continues to elevate the nation’s entertainment landscape.
A Partnership That Brings More Than a Name on a Banner
Mentos isn’t just sponsoring an award—they’re shaping the entire experience.
Guests and nominees can expect vibrant Mentos activations throughout the evening, from interactive installations to fun social media moments designed to capture the brand’s lively essence. It’s a refreshing reminder that entertainment doesn’t only live on screens—it lives in shared experiences.
With a reputation built on joy and spontaneity, Mentos adds an exciting twist to the celebration, making this year’s NFTA one of the most engaging editions yet.
Celebrating the Power of Performance
The Outstanding Performance category is one of the most anticipated honours of the night. By partnering with this category, Mentos reinforces its commitment to celebrating excellence and uplifting South African talent. Just as each Mentos candy delivers a burst of freshness, each nominee brings something bold, memorable, and uplifting to the screen.
A Fresh Collaboration for a Bright Entertainment Future
As South Africa’s creative industries continue gaining international recognition, the partnership between Mentos and the NFTA highlights a growing trend: lifestyle brands aligning with culture and creativity to spark meaningful connection.
When the red carpet rolls out on 22 November, Mentos will stand not just as a sponsor—but as a partner in celebration. A brand that champions joy. A brand that believes in unforgettable moments. A brand that understands the thrill of creativity.
Get ready for a night filled with excellence, entertainment, and of course, a fresh pop of Mentos energy.
