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National Post South Africa > Lifestyle > Food & Drinks > Protected: Why Fresh Thinking Matters More Than Ever
Editor's PickFood & DrinksLifestyleSA News

Protected: Why Fresh Thinking Matters More Than Ever

How one of the world's most recognisable brands has remained culturally relevant for more than 90 years by understanding that freshness is about far more than flavour.

Kabelo Ndonyane
Last updated: 2026/07/13 at 9:45 AM
Kabelo Ndonyane Published July 13, 2026
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TAGGED: Brand Innovation, Brand Story, Confectionery Industry, Consumer Trends, Creative Culture, Creativity and Innovation, Fresh Thinking, Global Brands, Lifestyle Trends, Mentos, Mentos South Africa, national post south africa, South African Fashion, South African Lifestyle, Yes to Fresh
Kabelo Ndonyane July 13, 2026
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