It is within that evolving landscape that NomaYini Projects has established its place.
The South African company operates across branding, entertainment, visual content and wholesale supply, offering services that include sound equipment, photography and videography, drone services, digital graphic design, promotional merchandise, branding solutions and experiential event services. Established in 2017, its breadth reflects an approach built around responding to different client and event requirements rather than being confined to a single category.
That versatility is increasingly relevant to the modern events industry.
For brands and event organisers, the requirement is no longer simply to provide a venue, a stage and a programme. Audiences expect experiences that are visually engaging, participatory and capable of continuing beyond the physical event. A moment that happens in a room can now become a photograph, a video, a social post or a piece of branded content shared with an audience far beyond those who were present.
This is where companies operating between events, branding and content can add particular value.
NomaYini Projects has developed its offering around that intersection, with a portfolio that allows it to contribute to different aspects of an event or brand activation. Its approach has been centred on understanding client requirements while providing solutions that balance service, quality and affordability.
Rather than positioning itself around a single piece of equipment or service, the company’s broader proposition is one of practical creative support — helping brands and organisers turn an idea or brief into something audiences can experience.
Its continued relationship with the South Africa Fashion Awards provides a useful example.
NomaYini Projects was involved in the inaugural South Africa Fashion Awards in 2025 and returned for the 2nd annual awards on 3 October 2026 at Hotel Sky, Sandton, this time as the official 360° Video Booth Sponsor.
On the surface, a 360° video booth is a straightforward event attraction. Guests step into the space, the camera captures them in motion and the resulting video becomes a piece of content they can share.
But its relevance at a fashion awards ceremony extends beyond the technology.
Fashion is inherently visual. It is about presentation, personality, movement and individual expression. Giving guests an opportunity to create their own dynamic content therefore fits naturally into an environment where people have already arrived dressed to be seen and photographed.
The booth becomes another point of participation — a place where guests are not simply watching the event, but creating a piece of it for themselves.
That distinction matters.
The most effective experiential elements are not necessarily the ones that demand the most attention. They are the ones that fit naturally into the occasion and give people a reason to engage, participate and remember it.
For NomaYini Projects, that is where the value of the SAFA partnership lies.
Returning for a second consecutive year places the company within the continued development of a platform bringing together South Africa’s fashion, beauty, creative and business communities. It also means NomaYini is not approaching the event as an unfamiliar environment; it is returning with an understanding of the audience, atmosphere and role that experiential elements can play within the evening.
That continuity is important in an industry where relationships matter.
A supplier can provide a service once. A partner that returns has the opportunity to develop a deeper understanding of the platform it supports and to contribute more meaningfully to the experience around it.
For NomaYini Projects, that growing association with fashion and entertainment platforms also reflects the wider opportunity within South Africa’s creative economy.
As the lines between live events, digital content, brand experiences and entertainment continue to converge, businesses with the ability to operate across those spaces have an opportunity to become more than service providers. They can become part of the creative infrastructure that allows experiences to be conceived, produced and remembered.
That is ultimately the more significant story behind NomaYini’s return to the South Africa Fashion Awards.
The 360° booth may capture a few seconds of the evening, but its real value is what those seconds represent: participation, personality and content extending beyond the room.
And that is increasingly where modern events live — not only in the moments that happen on the night, but in the moments people choose to take with them afterwards.
For NomaYini Projects, returning to SAFA is another step in building its place within that ecosystem: bringing together practical expertise, creative capability and experiential thinking to help brands and audiences connect in ways that last beyond the event itself.
