In the heart of the Western Cape’s winelands, nestled on the iconic Spice Route in Paarl, Cape Brewing Company (CBC) is quietly—but powerfully—shaping South Africa’s craft beer story. Since its founding in 2012, CBC has emerged as a standard-bearer of independent brewing: blending precision, personality, and place in every bottle.
Now, in a move that highlights its evolution from boutique brewery to cultural tastemaker, CBC has been announced as the official beer sponsor of the National Film & TV Awards South Africa 2025, the third annual celebration of excellence in South African film and television, taking place on 8 November 2025.
It’s more than just a product placement—it’s a powerful alignment of values.
“CBC isn’t just about brewing exceptional beer. It’s about storytelling, experience, and creativity,” says Thembelani Maqheyana, from the National Film & TV Awards. “Their partnership with the NFTA shows a real commitment to celebrating not only flavour and craft—but also South Africa’s cultural evolution.”
Crafting Excellence, One Pour at a Time
CBC’s brewing philosophy has always been rooted in quality, innovation, and authenticity. Under the leadership of brewmaster Wolfgang Koedel, every CBC beer is crafted with crystal-clear Paarl mountain water, specialty imported malts, and the brand’s uncompromising attention to detail.
Their flagship Lager, a clean, malt-driven classic with subtle hoppy notes, has earned widespread acclaim. The CBC Pilsner, known for its firm bitterness and aromatic complexity, has picked up both local and international awards—proving that CBC’s beers don’t just compete; they set the standard.
From smooth Krystal Weiss and fruity Amber Weiss to their low-calorie Lite Lager and vibrant Raspberry Weiss, CBC’s range is both diverse and consistent—perfect for consumers who crave flavour without compromise.
A Brewery with a Cultural Footprint
The partnership with the National Film & TV Awards feels like a natural progression for a brand that has long positioned itself at the intersection of lifestyle, community, and creativity.
“Our support of the NFTA is about more than pouring pints—it’s about supporting South African storytellers, artists, and visionaries,” says the Kowie Lötter – Marketing manager at Cape Brewing Company. “Film and television are powerful forms of cultural expression, and as a brand that values identity and innovation, we’re proud to raise a glass to that.”
This alignment is a reflection of how South Africa’s most forward-thinking brands are increasingly stepping up—not only to market their products but to participate in the shaping of national identity and cultural pride.
The Destination That Brews More Than Beer
Set against the panoramic views of the Paarl winelands, CBC’s home is more than a brewery—it’s a destination. Situated on the Spice Route, it invites visitors to experience not just great beer, but an immersive look into the craft of brewing.
With on-site tastings, state-of-the-art facilities, and guided tours, CBC offers a rare combination of small-batch authenticity and global brewing standards. This makes it a magnet for local visitors, international tourists, and anyone curious about the story behind what’s in their glass.
Their involvement in popular local beer festivals also shows how CBC engages with real communities—building a brand experience that lives far beyond the shelf.
Sustainability, Independence, and Innovation
Well before sustainability became a mainstream brand mandate, CBC had already embraced eco-friendly production processes. Using energy-efficient brewing systems, the company prioritises both planet and product integrity.
The brewery also remains proudly independent—refusing to follow the generic path of commercial beer. This autonomy allows CBC to remain agile, to experiment, and to stay true to its original vision: making beer that reflects South African tastes, values, and aspirations.
Looking Ahead: Local Flavour, Global Vision
As 2025 unfolds, CBC continues to innovate. Plans include releasing seasonal and limited-edition brews—some infused with uniquely South African ingredients—and enhancing their customer experience at the brewery. More creative collaborations are also on the horizon, driven by growing consumer demand for lifestyle-led drinking experiences.
With the National Film & TV Awards now on its calendar, CBC solidifies its place not just as a craft beer pioneer, but as a patron of South Africa’s creative economy.
More Than a Beer Brand
What CBC offers South Africa goes far beyond taste. It’s a story of integrity, of craftsmanship, and now—of cultural alignment.
In a time where brands are expected to stand for something meaningful, Cape Brewing Company is choosing to stand with the dreamers, the creatives, and the storytellers. With its official partnership at the National Film & TV Awards 2025, CBC proves it’s not just making great beer—it’s helping shape the narrative of modern South African excellence.
