STIR Collective is a media and event production company comprising a group of connected subsidiaries … each operating independently but with the strength of the collective supporting them with centralised infrastructure.
They offer services ranging from technical event production, project- and event management, event marketing, content creation for digital and traditional media platforms, and film and television production, licensing and distribution.
Their vision is to be the premier destination for groundbreaking content creation, revolutionising the media landscape while nurturing and empowering new talent in South Africa and across the continent, fostering diversity, creativity and excellence in every endeavour they pursue and project they execute.
As a Level 1 B-BBEE contributor, every step they take and every decision they make aims to support the promise that the company’s mission should be nothing short of transformative for the future of the industries in which they participate.
STIR Collective understands that compelling brand content is one of the most powerful enablers of business in South Africa – and elsewhere. Across sectors, from finance and fintech to agriculture and tourism, their mantra is that “content is not peripheral but central to how brands are experienced and perceived by consumers”:
- Drilling down to a brand’s ‘truth’ – content helps businesses reflect their South African identity and lived realities to build local resonance while getting a foothold on the global stage.
- Getting to the ‘why’ of a brand’s confidence – content helps businesses navigate short attention spans and break through the (domestic and international) noise by having them walk their authentic talk.
- Discovering a brand’s original voice – content helps businesses understand the true identity of their customer base by constantly sharing deeply relevant brand values to boost inclusive growth.
- Reminding a brand to be agile – content helps businesses to be responsive, resilient and able to align with shifting consumer values and emerging opportunities, finding the ‘sweet spot’ between purpose and perception, strategy and storytelling.
- Encouraging a brand to lead – content reminds businesses of the value and weight of their ‘original’ purpose to cement a future-focused place where trust and authenticity will become ever more important in influencing consumer and investor behaviour.
Equally important, STIR Collective understands that doing business in South Africa – and elsewhere – depends on event technical production services. More than just a technical component, these services provide the ‘physical frame’ of events and the foundation upon which impactful and future-focused business engagement and collaboration are based … seen from a business development perspective, STIR Collective considers “event technical production services the ‘infrastructure of influence’”:
- Their stages and structures help to create trusted event platforms, reinforcing the credibility of South African businesses and making the country an attractive business tourism destination for meetings, incentives, conferences and expos.
- Their expertise in deploying lighting, sound, audio-visual, and LED technologies amplifies brand visibility and messaging, helping South African businesses to create powerful environments that reflect their relevance in tomorrow’s marketplaces.
- They help to drive the evolution of South Africa’s business event culture by accelerating digital integration and AI-driven transformation to turbocharge audience interaction and optimise return on investment for event owners and attendees.
- Their streaming & broadcasting services enable national and international engagement, connecting South African businesses to global audiences, partners and markets.
The company is strongly focused on skills development, job creation, and entrepreneurial support as part of their commitment to be a transformational force in the events industry and, especially, the vast realm of ‘storytelling’ – content creation in all its forms from corporate and public sector videos and promotions to film and television.
“Africans have always had an uncanny ability to reimagine the essence of storytelling and uncover deeper layers in humankind’s urge to create. Long before the age of ‘writing things down’, African societies preserved their histories and values in oral traditions that blended memory, performance and rhythm, preserving stories not as mere entertainment but as tools to share knowledge and preserve ‘brand’ identity”, says Thando Nkabinde, Group Managing Director of STIR Collective.
Even today, the pace and structure of these oral narratives can be heard in ‘amapiano’, the new South African-born music genre that is conquering the globe.
Never linear nor confined, but adaptive and endlessly regenerative, STIR Collective remains focused on its good fortune to be an ‘African’ company – carving new gateways, building new crossings, sharing new visions and amplifying new voices that might otherwise have remained silent. The certainty of their mission lies in their collective strength, firmly founded in the communal ecosystems that funnel the creative forces of Africa’s many heartlands to global conferences, stages, expos, festivals and screens.
The future of transformative content and trailblazing event and entertainment platforms is here: It is unmistakably African, and STIR Collective is leading the way.
