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National Post South Africa > Business > Entrepreneur Spotlight > Matthew August Media: Capturing Culture, Energy, and Iconic Moments
Editor's PickEntrepreneur SpotlightFilmLifestyleLocal News

Matthew August Media: Capturing Culture, Energy, and Iconic Moments

Kabelo Ndonyane
Last updated: 2025/03/26 at 5:36 AM
Kabelo Ndonyane Published March 26, 2025
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Image of Matthew AugustPhotographed by: Adrian Minnaar
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When it comes to capturing unforgettable moments with style and precision, Matthew August Media is a name that’s making serious waves. Whether he’s snapping the high-octane energy of the Red Bull Showrun or capturing the effortless cool of a Tems Meet & Greet, Matthew August has a knack for turning fleeting moments into timeless visuals.

Contents
From Passion to ProfessionIconic Moments Through the LensCreating Visual Stories for BrandsThe Signature Style That Sets Him ApartBuilding Connections, Not Just PortfoliosMemorable Projects That MatterSocial Media SavvyWords of Wisdom for Aspiring PhotographersBooking Matthew August Media

From Passion to Profession

Matthew August’s love for media started young, but it wasn’t until his first year at Stadio School of Fashion (formerly LISOF) in 2016 that his passion took a professional turn. Enrolling in a fashion photography class sparked something special — and within a month, Matthew landed his first paid gig. That early win opened the door to a thriving career built on skill, instinct, and a deep love for visual storytelling.

 

 

Iconic Moments Through the Lens

From the electric energy of Ultra South Africa to the glamour of AFI Johannesburg Fashion Week, Matthew’s portfolio reads like a highlight reel of South Africa’s top events. He’s captured live sets from Black Coffee, Sho Madjozi, and Nasty C, turning dynamic performances into striking visual stories. Whether he’s documenting the luxury of The Marble Circus or the stylish vibes of Sorbae Sundays, Matthew brings his signature mix of precision and creativity to every shot.

 

Creating Visual Stories for Brands

It’s not just the entertainment scene that’s caught Matthew’s eye — he’s also built a reputation for delivering sleek, impactful visuals for brands. At the Cars.co.za Awards 2025, he transformed sleek automotive designs into striking, powerful images. Meanwhile, at the Brutal Fruit Spritzer Brunch, Matthew’s shots exuded elegance and social charm, perfectly reflecting the event’s fashionable vibe. His ability to capture a brand’s identity through photography has made him a go-to for clients seeking content that tells a compelling story.

 

 

The Signature Style That Sets Him Apart

Matthew’s photography style is a bold yet clean blend of minimalism with a dash of vintage charm. His work embraces simplicity — clean lines, balanced compositions, and just the right touch of nostalgia — creating timeless visuals that connect deeply with audiences. Whether it’s a buzzing festival crowd or an intimate one-on-one portrait, Matthew’s ability to capture emotion makes his work unforgettable.

Building Connections, Not Just Portfolios

A big part of Matthew’s success lies in how he connects with his clients. By collaborating closely with event organizers, brands, and marketing teams, he ensures his work aligns with their vision. This client-first approach has earned him a reputation as a photographer who doesn’t just show up — he shows up prepared, engaged, and ready to deliver top-tier results.

 

 

Memorable Projects That Matter

One of Matthew’s standout moments was photographing Lungi Ngidi, a celebrated cricket star, during a coaching clinic for underprivileged kids. Capturing that powerful moment — where sport met inspiration — was not only a career highlight but also a reminder of how impactful photography can be.

 

 

Social Media Savvy

Matthew doesn’t just shoot amazing visuals — he knows how to showcase them, too. By sharing behind-the-scenes content, industry insights, and personal moments, he’s built a strong social media presence that keeps his audience engaged. This savvy use of digital platforms has helped him connect with clients, expand his reach, and keep his brand top-of-mind in a competitive industry.

Words of Wisdom for Aspiring Photographers

Matthew’s advice to up-and-coming photographers is simple: keep it real and stay intentional. Master your gear, define your goals, and put your energy into building strong industry connections. According to Matthew, balancing authenticity with constant learning is key to carving out a successful career in photography.

 

 

Booking Matthew August Media

To book Matthew August Media for your next event or campaign, you can reach out through:

  • WhatsApp: +27768985917
  • Email: Matthewaugust5@icloud.com
  • Instagram: @Shotsbymattyaugust & @Fashionphotographybymatty
  • Facebook: Matthew August Media
  • Booking Form: https://linktr.ee/shotsbymattyaugust

For visuals that speak louder than words, Matthew August Media is the creative force turning moments into lasting memories.

 

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TAGGED: brandphotography, creativecontent, EventPhotography, FashionPhotography, iconicmoments, MatthewAugustPhotography, Photography, SocialMediaMarketing, SouthAfricaEvents, VisualStorytelling
Kabelo Ndonyane March 26, 2025
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