The professional makeup industry, like any other, is in a constant state of evolution. Manufacturers in this field must stay attuned to the latest trends in color, packaging, ingredients, and lifestyle preferences. Consumers, including both makeup enthusiasts and professional artists, have a growing list of demands, ranging from superior quality and sustainability to faster drying, longer-lasting formulations, and eco-friendly options with various textures and finishes.
In today’s visually driven world, where our images flood television screens, movie theaters, social channels, and printed advertisements, the quest for perfection in appearance is heightened. The advent of high-definition (HD) technology marked a significant leap in image clarity, but the landscape has evolved further with 4K and even 8-16K capabilities. These advancements necessitate a reevaluation of makeup formulations, given the increased contrasts, intensified color sharpness, and finer details visible in higher-resolution images.
To comprehend the impact of these technological strides on makeup, it’s crucial to understand resolution levels. HD begins at 1920 x 1080 pixels, providing 2,073,600 pixels in an image. In contrast, 4K starts at 3840 x 2160, offering four times the pixel count at 8,294,400. This increased resolution translates into greater detail, making even subtle features like the texture of makeup more pronounced.
This heightened resolution poses challenges for makeup artists and enthusiasts alike. Shimmering eye shadows, for instance, may appear shiny on HD, but on 4K+ cameras, individual pigments become visible, emphasizing texture. The dilemma arises: how can makeup look natural and flawless under such scrutiny?
In response to these challenges, makeup manufacturer Kryolan embarked on a comprehensive research and development journey. Head Chemist Dr. Jochen Gottfriedsen led the effort to understand the impact of 4K+ technologies on existing products. In 2016, an extensive testing exercise was conducted, involving a film crew equipped with cutting-edge cameras and screens to evaluate makeup performance from HD to 4K. The team assessed factors such as transparency, opacity, skin and product visibility, structure, texture, reflection, and color variance.
The results were eye-opening. The clarity of 4K revealed unexpected challenges, such as the visibility of certain ingredients used to reduce shine, affecting product color on camera. Fine powders, once invisible on HD, now appeared like grains of sand on 4K. Armed with this information, the Kryolan team set out to develop products that would thrive under 4K+ scrutiny.
The development process followed a structured approach. Primers for all skin types, fluid and cream foundations, concealers, color correctors, and a setting powder were identified as critical products. The properties of these products were meticulously defined, considering their purpose, target audience (both professionals and consumers), color and coverage requirements, durability, texture, finish, and additional functional effects.
The result of this meticulous process was the Digital Complexion range, a vegan formula that incorporates ceramic microspheres. These microspheres absorb light, creating a subtle blur on the skin as they begin to glow from within. This innovative feature offers a subtle ‘photoshop’ effect to the skin, enhancing its appearance under high-resolution scrutiny.
Once initial samples were formulated, the international Kryolan Pro Team tested them rigorously. Questions regarding application, blendability, setting time, skin feel, compatibility with other products, and suitability for various skin types need to be answered. The iterative process continued between the lab and the makeup artists until a consensus was reached. Consumer target groups were then engaged to provide additional feedback.
Over four years of development, the Digital Complexion range underwent extensive testing across diverse environments and media. Samples were distributed globally for evaluation in different climates, and makeup schools, industry colleagues, and the brand’s marketing team provided valuable insights. The products were used in live broadcasts, fashion shoots, music events, and celebrity red carpet-appearances.
The Digital Complexion range proved to be a groundbreaking solution, not only meeting the demands of high-resolution cameras but also delivering exceptional performance with its innovative formula. Kryolan had successfully navigated the challenges posed by advancing technologies, ensuring that their vegan makeup line, enriched with ceramic microspheres, provided a natural, flawless appearance with a subtle ‘Photoshop’ effect, even under the scrutiny of 4K+ resolutions.
Digital Complexion – Foundation Re-defined.
Visit www.kryolan.com to find out more about this innovative product, as well as locate a store nearest to you for a consultation to find your perfect match!
